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Digital Media & Marketing

Digital Media and Marketing Career Technical Education Pathway

A True Path to Business Success

The Digital Media & Marketing Pathway helps students develop a foundation in core academics and skills for career success, such as interpersonal and management skills. Academy students will receive valuable work-based learning experiences, including many industry-specific guest speakers, a Disney leadership course, available internships, college visits, DECA (Distributive Education Clubs of America) club membership, and other industry-specific field trips. With an emphasis on innovative thinking, this immersive multi-year sequence of classes and work-based learning experiences preps students for college and gives them a competitive advantage in the job market.

Prepare in the Classroom

Build a strong foundation with A-G approved courses and prepare yourself for an exciting new business career. Classes include:

  • Digital Media & Marketing
  • Adv Digital Media & Marketing

Get Real

Take what you learned out into the real world and see first-hand what awaits you in the field of business. Hands-on, in-depth immersive experiences may include:

  • College Visit (USC, UCSB, CSUCI, UCLA, etc)
  • AT&T Entrepreneurship Workshop
  • Disney’s Leadership Course
  • Job Shadows
  • QuickBooks Certification
  • Internships Available
  • DECA Leadership
  • Competitive Experiences

Valuable Training for Exciting Careers

Kickstart your future in business with the help of our academic instruction and industry insight. Potential career paths these programs help prepare you for include:

  • Entrepreneur
  • Marketing Intern
  • Web Developer
  • Graphic Design Intern
  • Commercial/Industrial Designer
  • General Office Work

Industry Average: $50,000 - $80,000/Year
Projected Growth in Field: 5% to 9%

Ready for Business?

Contact your college & career technician for availability. 
Programs are subject to change.

CTE Teacher:
Rodrigo Cardenas

Interested in pursuing this career after graduation?


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