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Brand Guidelines

Brand Guidelines

What is a Brand?

In a marketing context, a brand is how people perceive your product, service or organization. It’s what people think of you. How they feel about you. And why they support you.

Vital, impactful brands are built on truth and continuity. They are what they say they are. And they are united in how they say it, so you never confuse them with competing brands. That’s why so much emphasis is put on conformity of brand language and look, and why all brands have guidelines like this one.

The Oxnard Union Brand

Oxnard Union High School District (OUHSD) has many different audiences: academics, students, parents, alumni, public servants and casual observers, people in Oxnard, in California. Our brand is what these audiences think, feel and respond to when they see or hear the name Oxnard Union High School District.

As OUHSD staff, faculty and students, we have the opportunity and responsibility to shape perceptions of OUHSD by the consistency and clarity of our communications.

High Expectations and Powerful Futures for Every Student!

Variety of specialties.


The Oxnard Union High School District logo has two variations. A rectangle and square logo. The rectangle logo has the district name all in one line, while the square logo has our name stacked on two lines.

Oxnard Union High School District Logo.
Oxnard Union High School District Logo.



Montserrat – Weight 600



Montserrat – Weight 300



The font used in our branding is called Montserrat. This font is available via the Google fonts library.

Buttons & Call-To-Action

A call-to-action (CTA) button is an interactive element of any user interface both web and mobile: its major aim is to induce people to take certain actions that present a conversion for a particular page or screen, for example, purchase, contact, subscribe etc.


This is an example of how to place your button for a call-to-action. Is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. 


Hex triplet1b2071#1b2071
RGB Decimal27, 32, 113rgb(27,32,113)
RGB Percent10.6, 12.5, 44.3rgb(10.6%,12.5%,44.3%)
CMYK76, 72, 0, 56
Hex tripletea1245#ea1245
RGB Decimal234, 18, 69rgb(234,18,69)
RGB Percent91.8, 7.1, 27.1rgb(91.8%,7.1%,27.1%)
CMYK0, 92, 71, 8

Shades & Tints

A shade is achieved by adding black to any pure hue, while a tint is created by mixing white to any pure color. In this example, #010102 is the darkest color, while #f1f2fc is the lightest one.